Two "Anh Trai Vượt Ngàn Chông Gai" concerts on March 22nd and 23rd in Ho Chi Minh City brought a fulfilling experience to tens of thousands of fans, as they not only enjoyed an unforgettable musical performance but also received special doorgifts.
An emotional music night: Fans give their all for their idols
With meticulously crafted audio-visual performances, the concert took the audience on a journey through a full spectrum of emotions. From the electrifying energy of Call Me by Fire, Superstar, Tình Yêu Ngủ Quên, and Let Me Feel Your Love Tonight, to the touching, heartfelt moments in Mẹ Yêu Con, Bao Tiền Một Mớ Bình Yên, Thu Hoài, and Chuyện Nhà Bé Thôi Con Đừng Về, the night was filled with unforgettable highs and emotional depths. A powerful sense of national pride surged through the crowd as the melody of Một Vòng Việt Nam resonated across the venue.
The fan experience was made even more memorable with pre-concert activities. From early morning, countless fans gathered at the concert venue dressed in vibrant traditional attire—ranging from traditional "áo dài" and "áo tứ thân" to the colorful flared skirts of the H’Mông people. Over 5,000 participants collectively set a new Guinness World Record for “The Event with the Largest Number of People Wearing Vietnamese Traditional Costumes.”
A flavorful experience at the REEVA booth
Before the concert began, fans were energized with tens of thousands of delicious meals provided by REEVA, the event’s sponsor. Offerings included a variety of flavorful products such as REEVA Beef Pickled Mustard Green Noodles, Chicken Mushroom Spicy Cheese Stir-fried Noodles, Cheesy Chicken Pasta, and Beef Bolognese Pasta.
Three REEVA stations always packed with excited fans
Throughout the event, the three REEVA recharge stations remained bustling with activity. Thousands of young attendees patiently waited in long queues for a chance to savor premium noodle products and enthusiastically joined in on photo-worthy "check-in" moments. Must-visit highlights included the giant noodle bowl installation, a neon-lit photo zone, and the mini REEVA convenience store—offering fans both a taste sensation and Instagram-worthy snapshots to take home.
“This is the first time I’ve attended a show and felt so well taken care of,” shared Nguyen Phan Hai Tra, a fourth-year student at Van Hien University. “I was most impressed by the real pickled mustard greens and the chewy noodles in REEVA’s Beef Pickled Mustard Green Noodles. The more I ate, the more flavorful it became—I just couldn’t stop!”
A brand representative revealed that over the course of the two-day concert, REEVA served nearly 10,000 meals and offered fans with more than 180,000 premium products.
Star appearances at the REEVA Booth: BB Tran, Kay Tran, Bui Cong Nam, and Duy Khanh met their fans. Adding to the excitement, REEVA invited four popular figures - BB Tran, Kay Tran, Bui Cong Nam, and Duy Khanh - to engage directly with fans both at the booth and through a special livestream session.
Despite the scorching heat of over 32°C, thousands of enthusiastic fans gathered around the REEVA booth, hoping for a chance to meet their idols in person, get autographs, and take memorable photos together.
Pham Huyen, a fan who traveled from Cao Bang, shared her excitement: “Even though the journey was long and tiring, I was willing to do anything to support my idols. This was one of the most joyful fan experiences I’ve ever had—I got to stand so close to the stars, talk to them directly, and even received souvenirs. Thank you, REEVA, for giving me such an unforgettable experience.”
The REEVA livestream on the official fanpage attracted an impressive 20,000 concurrent viewers and amassed over 3 million total views. REEVA also gave away 500 tickets to the fourth concert night to lucky fans who tuned into the livestream and participated in the mini-game.
Delicious noodles, star encounters, and exclusive gifts made the nights an unforgettable experience for fans. In addition to enjoying delicious noodles and meeting their favorite stars, fans also received exciting gifts from the brand after the concert concluded.
Each gift bag was a “mystery pack” containing REEVA noodle products along with various limited-edition items such as canvas tote bags, keychains, magnets, and especially collectible rounded-corner cards featuring images and autographs of the guest stars. Many fans shared that this was their first time receiving surprise gifts from a sponsor at a concert event.
“By accompanying the 'Anh Trai Vượt Ngàn Chông Gai' concert, REEVA aimed to create meaningful opportunities for fans to meet their idols while also energizing their journey of devotion with memorable experiences,” a brand representative stated.
REEVA is an international brand present in over 40 countries worldwide, including highly regulated markets such as Europe, Japan, the United States, and South Korea, where food safety standards are particularly stringent.
In Vietnam, REEVA stands out in the instant noodle industry by introducing innovative "topping packs" containing real ingredients like pickled mustard greens and abalone mushrooms. The brand is also a pioneer in creating new product formats such as ready-to-eat pasta and instant mashed potatoes—catering to the tastes of young consumers who are constantly seeking novel and exciting flavors.
