As Vietnam’s bottled tea market reached 1.594 billion liters in 2025, maintaining steady growth while becoming increasingly competitive, BONCHA Honey Tea continues to reinforce its pioneering position with the launch of BONCHA Honey Tea – Japanese Yuzu.
A refreshing creation from the perfect balance of tartness and natural sweetness
Tart or sour flavors hold a special place in Vietnamese taste preferences. From traditional cuisine to modern beverages, acidity remains an essential element. According to culinary and beverage experts, this is a common characteristic in tropical countries, where sour notes help cool the body and stimulate the palate.
In today’s bottled tea market—where products with similar sour profiles increasingly dominate—creating meaningful differentiation has become a significant challenge.
Since its initial launch, BONCHA Honey Tea Lemon and BONCHA Honey Tea Calamansi have been well received by young consumers thanks to their harmonious balance of mild acidity and natural sweetness from 100% pure honey. More than just a refreshing drink, BONCHA delivers a light, soothing experience, positioning itself as a “healthy” choice for modern consumers.
Building on this success, the brand continues to explore new dimensions of tartness with BONCHA Honey Tea – Japanese Yuzu. Yuzu, a premium citrus fruit often referred to as the “queen of citrus,” is known for its complex aromatic profile—a refined fusion of lemon, grapefruit, and subtle mandarin notes. This elegant flavor has been gaining strong popularity in global high-end culinary and mixology circles.
BONCHA Honey Tea – Japanese Yuzu focuses on balancing three key elements: the refined acidity of Yuzu, the natural sweetness of 100% pure honey, and the gentle astringency of green tea, creating a distinctly refreshing and invigorating drinking experience.
BONCHA Citron collection: A strategy to diversify taste experiences
While the Lemon and Calamansi flavors have already established a strong identity for BONCHA Honey Tea, the introduction of Japanese Yuzu completes the BONCHA Citron collection—a trio of citrus-inspired flavors that embody the brand’s refreshing and vibrant spirit.
Where BONCHA Honey Tea Lemon offers a classic, instantly refreshing taste, and BONCHA Honey Tea Calamansi delivers a familiar, traditional profile, BONCHA Honey Tea – Japanese Yuzu stands out with its elevated, delicate acidity and refined character.
With its youthful, modern design and a uniquely refreshing flavor, BONCHA Honey Tea – Japanese Yuzu Lemon is poised to become a must-try beverage for young consumers who seek distinctive, stylish, and contemporary refreshment options.
