Through 30 years of continuous effort and innovation, UNIBEN has grown and established itself as a leading food company in Vietnam, owning reputable brands in the fast-moving consumer goods industry such as 3 Mien, REEVA, BONCHA, JOCO, and ABBEN.
On June 1st, 1992, UNIBEN was founded from the predecessor company named Viet Hung Food Industry Company Limited, mainly producing instant noodles.
Launching brand "3 Miền" aiming at domestic market with instant noodle as the leading product. Since then, we have never ceased to diversify the product portfolio to tap into various consumer demands.
With the aim of diversifying products to better meet the consumer's needs and contribute to community health improvement, we have collaborated with Ho Chi Minh City Nutrition Center to launch 3 Miền I-diode supplement seasoning products.
REEVA brand was invented to help propel us towards international market penetration.
Launch 3 Miền Fish Sauce made with the secret technique of fresh and delicious fish sauce to easily prepare dishes including stews, soups, or dipping sauces with a rich and authentic flavor.
We renamed to UNIBEN Joint Stock Company, with the goal of providing high-quality, delicious, and nutritious products to both domestic and international market.
We inaugurated a new UNIBEN factory in Hung Yen province, which is designed in compliance with modern European standards. The factory manufactures instant noodles and seasonings to meet the timely demands of the market in the North and Central North regions.
"3 Miền" brand is one of the "Most Chosen Brands Food Vietnam in 2016” according to Kantar Worldpanel, a leading global market research company.
UNIBEN is crowned winner of ‘Health Promotion’ in the Asia Responsible Enterprise Awards in 2018 (AREA) for 3 Miền iodine supplemented seasoning, which contributes to reduce iodine deficiency in the community.
We inaugurated the second UNIBEN factory in Binh Duong province, which is designed in compliance with European, modern standards with a total investment of 1,000 billion VND.
Basing on the success in food industry, UNIBEN decided to expand into beverage industry with an innovative product "JOCO Fruit Juice Drink - Creatively Blended from Nature".
Following the successful momentum of JOCO Fruit Juice Drink, UNIBEN has introduced BONCHA Honey Tea "Fresh Fushion" made from 100% pure green tea leaves and honey, which helps quench your thirst and excites your senses.
3 Miền Instant Noodle is the “Most choosen packaged brand" in rural area in 6 years from 2017-2022, according to Kantar Worldpanel.
UNIBEN has marked a new stage in the beverage category by introducing a brand new innovative energy drink named ABBEN, aiming at young people and positioning as the "Accurate energy standard for power generation."
UNIBEN: Leading the health-centric product trend for 30 years with European manufacturing technology
Decoding the Secrets for 3 Miền Noodles to Be Top Chosen Brand In the Rural Market
UNIBEN and the 30-year journey of creating universal benefits